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Keep B-to-B marketing strategies and tactics tightly focused on driving leads
In my view, the primary objective of B-to-B marketing is to drive leads and sales.
In other words, branding is a secondary objective. Especially for marketers with limited budgets (and today that’s just about everybody).
Recommendation: Let your brand come along for the ride while you focus your marketing on convincing potential buyers to raise their hands and express interest in your products or services.
