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B2B Marketing Plan: Steps to Implementing a Program That Drives New Business
Follow these steps to tune up your B2B marketing program and drive new business.
In the following article I list:
- Goals
- Strategy
- Tactics
- Sales tools
- Metrics
- Resources and budget
- Implementation
It’s a quick bullet-point summary–and it’s great to have as a roadmap as you develop your marketing program. Let me know what you think.
