Here are some of the books I recommend to B2B lead generation, marketing and sales professionals:

The Irresistible Offer The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner
RiversOfRevenue Rivers of Revenue: What to Do When the Money Stops Flowing by Kristin Zhivago
The Copywriters Handbookjpg The Copywriter’s Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly
The DNA of Marketing The DNA of Marketing by Ira Kalb
Business Marketing Management Business Market Management: Understanding, Creating and Delivering Value by James C. Anderson, James A. Narus
Dont Make Me Think Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
Made to Stick Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan heath
Blue Ocean Strategy Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne
Yes 50 Scientifically Proven Ways To Be Persuasive Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini

You’ll find additional books for lead generation, marketing and sales professionals on my Listmania list:

Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit