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When it comes to using B2B marketing to generate leads, Nike’s right

A B2B lead generation campaign that’s sitting on the drawing board has zero ROI.

I have to admit that I’m a bit of a perfectionist. I could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. Instead, I’ve had to teach myself, and my clients, to aim for the best results possible by a predetermined deadline… and launch.

I’ve learned that you can continue to tweak things, often without gaining any real improvement as a result.

In my Marketing for Leads and Sales™ seminars and workshops, I like to quote Nike’s slogan: “Just do it”. In other words, stop thinking about it. Get it done and get it on its way to prospects.

How about you? Do you think I’m right in recommending that you “Just do it”? I’m interested to hear your opinions… for or against.

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Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com