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Graphic design tips from one of our experts

This is another in an ongoing series of tips from experts in
B2B marketing
, B2B lead generation & B2B marketing automation.

Kim Getker

Meet Kim Getker, one of AcquireB2B’s graphic design experts. Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations.

Here are Kim’s top three design tips:

  1. Looking good is only half the battle. If the graphics don’t support the message, no amount of cool design and eye-catching graphics are going to increase your revenues.
  2. Less is more. In an age where we are bombarded with information, it’s a good idea to leave some white space. Don’t crowd copy and design in. Give your targets some space to respond to your message, ask a question, or interact with your brand.
  3. Honor your brand. Hold true to your brand standards to make an impression on your targets. Over time, it imprints your brand on their minds… giving a tacit stamp of approval.

Worth considering:
Need help designing your B2B lead generation and lead nurturing campaigns and content? Consider putting AcquireB2B’s experts to work. Learn more here.

Readers, what are your tips regarding B2B marketing and content design?


Great article. Thank you!

Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com