Entries Tagged as 'B2B sales leads'

B2B sales lead generation is easy: Four rights will get you there.

B2B sales lead generation is easy: Four rights will get you there.

  1. The right prospects to target
    The companies and people at those companies, who appear most likely to buy your products or services.
  2. The right offers
    Compelling calls-to-action designed to generate inquiries that, when qualified, become sales leads. A suite of offers designed to appeal to prospects at all stages of their buying process, from awareness to inquiry to consideration to purchase.
  3. The right media
    Lead generating media like direct mail, email and telemarketing. (letting brand and awareness come along for the ride.) And websites optimized both for the search engines (so yours gets found when prospects are searching) and for engaging the people who visit (generating leads, not just fly by visitors).
  4. The right timing
    Using ongoing, multi-touch campaigns designed to make sure your products and services are in-sight and in-mind when your prospects are thinking about the pains their problems are causing, or are already searching for pain-relief.

I think B2B lead generation is easy.  The hard part is generating more qualified, sales-ready leads, faster and at the lowest possible cost. That’s where real expertise is required.

What do you think?

 

Lead generation tactics e-book

04Successful B2B marketing includes using a broad range of tactics.

This “recipe for success” guide gives you the knowledge how to drive lead generation with:

  • Relationship marketing
  • Direct marketing
  • Online marketing
  • Events and tradeshows
  • Educational events
  • Additional tactics

Lead generation checklist included

Get a head start with the included Sales Lead Generation Checklist to maximize results.

Download my 24-page e-book with proven B2B sales lead generation tips and techniques. I recommend it to my clients and I hope it is thought provoking for your lead generation programs.

Lead generation tactics: A recipe for success.

 
Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com