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Simple Steps to a B2B Marketing Plan

Developing a B2B marketing plan designed to drive leads and sales is really quite simple:

  1. Identify your destination. (Your company’s sales revenue goal)
  2. Determine how best to get there. (Your marketing strategy)
  3. Get started. (Your marketing tactics)
  4. Measure your progress. (Your marketing results)
  5. Make course corrections. (Modify your marketing plan based on results)

So why do so many B2B marketers never get around to developing and using marketing plans?

I’m guessing it is because they don’t want to be held accountable for the results. Unfortunately, I’ve found the results of not using marketing plans usually begins with the word “No.”

  • No budget.
  • No staff.
  • No raise.
  • No respect.

Or it results in the biggest “No” of all: No job.

Please jump in with your thoughts. If you develop and use a marketing plan, what benefits do you get from it? If you don’t bother, why not?

Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com