Entries Tagged as 'News'

Top 10 trends in B2B lead generation and how to take full advantage of them

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation’s Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am.

I’m honored to be the guest speaker. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them.

Date: Wednesday, November 3, 2020

Time: 8:30 to 10:30 am

Location: Scott’s Seafood of Palo Alto

Use this link for more information or to register:  http://norcalbma.org/events/sales-lead-roundtable/

P.S. If you can’t make it to this Sales Lead Roundtable, but would like a copy of the presentation anyway, send me an email from your corporate email address with "Top 10 trends in B2B lead generation" in the subject line to

P.P.S. I’ll also be speaking that same afternoon in San Francisco at the
B2B Marketing University, a complimentary half-day educational event for business-to-business marketers you should consider attending.

 

What B2B marketing automation is all about, and why you should care: Executive Breakfast Briefing Tomorrow (6/29) in Waltham MA from 8:30 to 10:00 am.

Interested in learning more about B2B marketing automation and how it may benefit your company?

Then do not miss this complimentary, 90-minute breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently boost sales.

What B2B marketing automation is all about, and why you should care
Presented by AcquireB2B, a division of Mac McIntosh, Inc.

Date: June 29th
Time: 8:30 am to 10:00 am
Location: Waltham, MA
Information and Registration

Can’t attend this Boston-area event on the June 29th?
Tell me about future Boston area events
Tell me about future events in my area

What is marketing automation all about?

Generating sales-ready leads is “easy.” All you have to do is get the right message to the right person at the right time. And only do what works. These are two simple strategies, but the details of consistently executing them are a significant challenge for most B2B organizations.

That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way. (Your sales team and your CFO will love marketing automation!)

This briefing was developed specifically for busy executives like you

This may be your best opportunity to quickly get up to speed about B2B marketing automation—while having breakfast and discussions on the topic with a select group of your peers.

By attending this complimentary briefing, you’ll hear how many companies similar to yours are finding that marketing automation allows them to do more with less when it comes to their new business development.

You’ll learn how they are able to

  • put their companies’ prospecting programs on auto-pilot;
  • reach and nurture more prospective customers;
  • generate more qualified leads;
  • close more sales;
  • lower their cost of sales; and
  • increase their ROI

The executive briefing will be led by me, Mac McIntosh. In addition, Adam Needles, director of field marketing for Silverpop will overview how his company uses its marketing automation system to drive more leads and sales for less.

You can attend this complimentary, 90-minute breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work.

Date: June 29th
Time: 8:30 am to 10:00 am
Location: Regus, 1050 Winter Street, Suite 1000, Waltham, MA 02451
Register to attend

The agenda:

8:30 am: Registration and Breakfast
8:45 am: What B2B marketing automation is all about, and why you should care
9:40 am: Group discussion
10:00 am: Briefing concludes

Please reserve your seat today, as attendance is strictly limited. 

Register Online: Use this link or visit http://marketingautomation.eventbrite.com

Register by Phone: 1-800-336-1877 x1622

Register by Email:
(Please mention the June 29th briefing and include your name, title, company URL and phone number)

Your complimentary attendance at this executive breakfast briefing about marketing automation is made possible by its generous sponsors:

AcquireB2B -Drive more leads and sales with Marketing Automation

Silverpop – An on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated,self-service B2C and B2B marketers

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.

 

Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B

I thought that as reader of this blog you might be interested in hearing more about a new resource for helping you drive more leads and sales, more efficiently and at lower cost, by leveraging the power of marketing automation:

AcquireB2B - Driving Leads and Sales with Marketing Automation

AcquireB2B – Driving leads & sales with marketing automation™

Three Ways to Learn More

Mac McIntosh Inc has provided consulting and speaking/training related to helping companies like yours generate more qualified leads and drive more sales using the latest B2B marketing strategies, tactics, media and technology since 1990.

However, many of our clients have also been having us help implement their marketing-driven lead generation programs for them. So we decided to create a new division focused on those implementation services and named it AcquireB2B.

Our team of experts at AcquireB2B provide a full menu of services related to either generating more leads and sales with B2B marketing, or powering-up those programs by leveraging B2B marketing automation systems.

These services range from bite-size projects, to being a virtual extension of your marketing team, to running turn-key lead generation programs for you. Or anything in between.

As always, Mac McIntosh Inc can provide the unbiased consulting and training you need to design or improve your marketing driven business development programs.

But now we also have this new division and its expert team to help you with any aspect of implementing your B2B lead generation programs.

How can AcquireB2B assist you and your company in driving more leads and sales with B2B marketing or marketing automation?

Here are three ways to learn more

  1. Visit AcquireB2B at http://www.acquireb2b.com 
  2. Request your complimentary phone consultation with an expert on driving leads and sales with B2B marketing (a $350 value): Call me at (800) 366-1877 Ext 1622 or use this link or visit
    www.pages05.net/acquireb2b/Offers/LearnMore/
  3. Sign up to be kept up to date on the latest in B2B marketing, lead generation and marketing technology with a complimentary subscription to B2B Marketing Technology Insights at: Use this link or visit
    http://www.pages05.net/acquireb2b/Preferences/Subscribe_AB2B_Newsletter/ 

Please consider Mac McIntosh Inc or AcquireB2B when you need help designing, implementing or improving your B2B marketing to drive more leads and sales.

Thanks,

MacSignature150x50

 

Managing B2B Leads for Sales Success – 30 minute, on-demand webinar

Drive revenue for your organization by fully leveraging your B2B marketing and sales teams.

Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project) on the current state of of B2B demand generation.

B2B Leads for Sales Success
On demand Webinar
Register here

In this 30-minute webinar, we will address questions that are top of mind:

  1. How has technology, e.g. marketing automation, changed the way marketing and sales work together?
  2. What role does search marketing play in qualifying leads?
  3. How does social media fit into lead generation?
  4. What will lead gen. look like in 2015?

This webinar is recommended for VP’s, Directors and Managers in Sales and/or Marketing roles.

Register here or use this link:
http://pages.enquiro.com/webinar24-managing-b2b-sales-leads.html

 

B2B Marketing University: See you in Palo Alto on April 7th…

Are you a B2B marketer who is responsible for lead generation? If so, you won’t want to miss this complimentary, half-day B2B marketing seminar on April 7, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA.

B2B Marketing University

This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment. And if the Palo Alto event is even close to being as good as it was in Washington DC a couple of weeks ago, it is sure to be well worth attending.

As one of the presenters, I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing.

Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.

The best part is that B2B Marketing University is 100% pure education for serious B2B marketers. No product pitches. Just learning.

Register today for April 7 in Palo Alto.

Why attend B2B Marketing University?

Today is a challenging time—and an exciting time—to be a B2B marketer. The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere. Major forces are provoking evolution in how B2B marketers operate. Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers’ arsenals.

Ask yourself:

  • Are you on top of the latest strategies and tactics for B2B lead management, marketing automation and inbound marketing?
  • Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?
  • Do you have what it takes to excel in the new B2B marketing environment?

If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.

Attendees will learn more about what is working best today from top B2B marketing and lead generatio experts  (including me), and the end-of-day roundtable of additional B2B marketing experts.

Your attendance is free, so why not join us at B2B Marketing University?

Register today for B2B Marketing University on April 7 in Palo Alto.

Just in case you need it, here’s the link:

http://sdm3.rm04.net/servlet/SignUpForm?f=113496&acquireb2b

 

B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto

Join us for a complimentary afternoon seminar and take your business-to-business marketing and lead generation to the next level.

If you are a B2B marketer or are responsible for B2B lead generation, do not miss this free, half-day seminar on March 3, 2010 at the Westin Grand Hotel in Washington, DC or April 3, 2010 at the Crowne Plaza Cabaña Hotel in Palo Alto, CA,

B2B Marketing University

This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.

As one of the presenters, I can promise you that you and your fellow attendees will get expert insights into the latest strategies and innovation you can deploy today to get better results and a higher ROI from your marketing.

Your attendance is free, compliments of B2B Marketing University’s sponsor, Silverpop.

The best part is that B2B Marketing University is 100% pure education for serious B2B marketers. No product pitches. Just learning.

Register today for March 3 in DC.

Register today for April 7 in Palo Alto.

Why attend B2B Marketing University?

Today is a challenging time—and an exciting time—to be a B2B marketer. The impetus for B2B marketers to generate leads, drive sales and support customer lifetime value has never been stronger. Yet change is everywhere. Major forces are provoking evolution in how B2B marketers operate. Meanwhile, significant innovation has brought new tools and capabilities to B2B marketers’ arsenals.

Ask yourself:

  • Are you on top of the latest strategies and tactics for lead management, marketing automation and inbound marketing?
  • Are you leveraging dynamic campaigns, lead scoring and social media to improve engagement with buyers?
  • Do you have what it takes to excel in the new B2B marketing environment?

If you are not sure—or you are looking for additional ideas you can put to work driving more leads and sales with your marketing—B2B Marketing University is where you can get answers and take your game to the next level.

Attendees will learn more about what is working best today from top B2B marketing experts including: Carlos and Jay Hidalgo with The Annuitas Group, Adam Needles with Silverpop, (yours truly) Mac McIntosh, and the end-of-day roundtable of additional B2B marketing experts.

Your attendance is free, so why not join us at B2B Marketing University?

Register today for March 3 in DC.

Register today for April 7 in Palo Alto.
 

 
Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com