Entries Tagged as 'Customer relationship management'
When searching for leads to buy your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies?
I’ve added an article to my website about the process of targeting your lead generation:
- Rank current customers
- Add information about each customer
- Determine likely prospects
- Target lead generation by market or geography
- Research the media they use
- Focus on B2B marketing vehicles
Read the full article: Lead Generation: Targeting your B2B lead generation
Your CRM, sales database or sales lead management software could be your number one asset. The right sales lead management software can increase marketing effectiveness and shorten sales cycles. I can help with everything from cleaning up your existing data to using profiles of your best customers to find more companies and contacts just like them.
To find out more: B2B sales lead management software and marketing databases