About Mac McIntosh
Hi, I’m Mac McIntosh, the B2B Sales Lead Expert™
I’m a business-to-business lead generation, marketing and sales consultant and speaker who specializes in helping companies that sell products or services to other companies, institutions or government agencies to:
- Generate more qualified, sales-ready leads;
- Nurture and qualify leads;
- Convert more leads into new business sales and revenue;
- Track and measure lead generation, marketing and sales results and ROI.
I have lots of hands-on experience in B2B marketing, direct marketing and sales.
Previous to starting Mac McIntosh Inc. in 1990, I held sales and marketing management positions with companies in manufacturing, media, marketing communications and marketing services.
My consulting clients range from small and medium-sized companies to large, global enterprises like ADC, Intel, GlobalSpec, Microsoft, NEC, NSK, Siemens and Sigma-Aldrich.
In addition to consulting, I teach graduate-level, university-level courses both in the USA and Europe.
I also conduct dozens of lead generation, marketing and sales workshops and seminars each year for leading corporations and associations around the world.
I write regularly for marketing and business publications, and publish Sales Lead Report®, an e-newsletter with more than 20,000 B2B marketing professionals as subscribers, in addition to writing this Sales Lead Insights blog.
I’m honored to say that my accolades include being voted as one of the Top 50 Most Influential People in Sales Lead Management every year since its inception. I’m a member of the Business Marketing Association and was awarded its Certified Business Communications designation. I’m also a member of the International Association of Business Communicators, the American Marketing Association, Sales and Marketing Executives International, the American Society of Training and Development and the National Speakers Association.
What is it like to work with me?
People say that working with me is easy and profitable.
I manage all client projects myself. When needed, I can draw on experts in telemarketing, literature fulfillment, direct mail, database development, copywriting and design who share my level of client commitment.
My clients report that I do my homework thoroughly. I invest the time needed to get to know your company and its products or services–and learn about the industries, companies and people who buy them. So I’m off to a running start when you put me to work.
After assessing your needs, I will prepare a detailed action plan, spell out services to be provided, a timeline and an accurate estimate. While working together, I’ll maintain close contact and keep you apprised of the project’s progress. And, even when the project is complete, I’m just a phone call or email away should you need follow-up service or have questions.