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Getting marketing done

I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

Why? Because aiming for perfection, in addition to being nearly impossible to achieve, results in your marketing campaigns and materials spending far too much time in the concept and development stages and causes significant delays in delivering your lead generating messages to prospective customers.

Or worse, your marketing messages never get delivered at all.

 

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