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Learn the secrets to generating more B2B leads and sales for less

Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people?

Then don’t miss this complimentary two-hour breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently use marketing to boost sales.

What B2B marketing automation is all about & why you should care: An Executive Breakfast Briefing

Boston/Waltham                                New York City
Wednesday, January 26, 2011                 Thursday, January 27, 2011
8:00 to 10:00 am                                  8:00 to 10:00 am
Westin Waltham Boston                          Fashion 26 Hotel
Exit 27A off Interstate 95/Route 128        152 W 26th St (at Seventh Ave)

Generating sales-ready leads is “easy.” All you have to do is get the right message to the right person at the right time. And only do what works. These are two simple strategies, but the details of consistently executing them are a significant challenge for most B2B organizations.

That’s what marketing automation is all about—using technology to implement these strategies and deliver a stream of qualified leads to drive sales in a highly cost effective way. (Your sales team and your CFO will love marketing automation!)

This briefing was developed specifically for busy executives like you

This may be your best opportunity to quickly get up to speed about B2B marketing automation—while having breakfast and discussions on the topic with a select group of your peers.

You’ll hear how many companies similar to yours are finding that marketing automation allows them to do more with less when it comes to their new business development.

By attending, you’ll learn how to

  • Put your companies’ prospecting programs on auto-pilot;
  • Reach and nurture more prospective customers;
  • Generate more qualified leads;
  • Close more sales;
  • Lower your cost of sales; and
  • Increase your ROI

The executive briefing will be led by me, Mac McIntosh. In addition, Will Schnabel, VP of Alliances for Silverpop will discuss some simple ways to get started using marketing automation to drive more leads and sales.

You can attend this complimentary, two-hour breakfast briefing to get up to speed on marketing automation and be out the door at 10:00 am and on your way back to work.

The agenda:

8:00 am: Registration and Breakfast
8:30 am: What B2B marketing automation is all about, and why you should care
9:00 am: How to get started putting marketing automation to work
10:00 am: Briefing concludes

Please reserve your seat today, as attendance is strictly limited.

B2B marketing automation breakfast briefing

Register online: Use this link or visit http://twurl.nl/7zkddn

Register by phone: 1-800-336-1877 x1622

Register by email:
(Please mention the event city and date, including your name, title, company URL and phone number)

Your complimentary attendance at this executive breakfast briefing about marketing automation is made possible by its generous sponsors:

AcquireB2B -Drive more leads and sales with Marketing Automation

Silverpop – An on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2C and B2B marketers

B2B Contact – Generating more of the leads you need by combining qualified data with rich media messaging and telemarketing.

NetProspex – The world’s most accurate and fastest-growing sales and marketing database, helping B2B decision makers find, reach, and connect with nearly 17 million targeted sales prospects.

MarketSync – Empower sales in your marketing cloud by combining physical and email correspondence to break through the clutter and consistently reach decision makers.

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Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com