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Email tips from one of our B2B lead generation and marketing automation experts

This is the first in an ongoing series of tips from experts in B2B marketing, B2B lead generation and B2B marketing automation.

We’ll start off with tips from some of the experts who provide our sales lead management consulting, marketing training, marketing automation and lead-generation services.

Altaf Shaikh

First up is Altaf Shaikh, our email expert. He and his team of email specialists know how to create email campaigns that get delivered, opened, read and acted-upon.

Here are Altaf’s Top Three Email Tips:

  1. A/B Test Your Outcomes
    No email marketing campaign is the best it can be on the first iteration. Test your timing, subject lines, content and layouts to find what works best for your audience.

  2. Email Marketing is Not Standalone
    You can’t expect to hit the Send button on your emails and watch the leads and orders come flying in. Email needs to be part of a very deliberate and structured content marketing campaign; one that includes sharing information, having two-way conversations, and repurposing content for multiple media and audiences.
  3. Email is not a Dinosaur, It’s a Workhorse
    As emerging technologies and cutting edge new products keep whizzing by us, some are predicting the demise of email. But with subscribers now capable of controlling almost every type of marketing message they want to receive in their inbox (e.g. tips, reminders and customized offers), how can you find anything more targeted than a 1-to-1 note addressed to an individual who has opted in to receive it? New technologies will come and go, but email will continue to “deliver.”

Worth considering:
Need help getting your B2B email designed, delivered, opened, read and acted-upon? Consider putting AcquireB2B’s email experts to work.
Learn more here.

Readers, what are you top tips regarding B2B email?
Please add your comments by clicking on the word “comments” in the line below the Share button.

Comments

Hi Mac,

Another suggestion re split testing: change the person doing the testing.

You’d be very surprised in the way people interpret results and skewer them to suit their own needs.

Ivan

 

Great post!

 

Hey thanks for sharing some email tips for excellent B2B lead generation and marketing, the post is really very informative and interesting to read….

 

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Need help with B2B lead generation, marketing and sales?
For more information, please call Mac McIntosh at +1-401-294-7730, send him email at or visit www.sales-lead-experts.com